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Our verdict
Our verdict
Both LV= car insurance options are strong competitors in the market. The company is well respected and did well for customer service in our survey.
A downside is that some changes to your policy can result in admin charges, and cancellation past the 14-day cooling off period means paying a cancellation fee. However, LV= are not the only insurer to charge these kind of penalties and so it’s best to consider the policy in line with your personal requirements to see whether LV= car insurance is right for you.
Remember, cheapest isn’t always best. Get started by visiting LV=’s website and sign up for a policy. If you have read this review and decided that LV= is not for you, you can also compare other car insurance policies on the market.
Best for: Cheaper rates
Pros
- Insurance provider offering a range of car insurance policies for standard and electric cars.
- Multi-vehicle insurance available.
- A range of optional extras to enhance car cover.
- Claims line is open 24/7
Cons
- A change in vehicle or named drivers may result in an administration fee.
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★★★★★
Finder score
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LV= offers a range of car insurance for standard cars, as well as electric cars. This insurance provider’s comprehensive policy comes with uninsured driver promise and EU cover up to 180 days per year. What’s more, customers buying online receive a 5% discount, excludes add-ons. Here’s what else we think you should know.
Who is LV=?
LV= has a history that dates back to 1843. Since then, LV= has grown to become a well-known car insurance provider in the UK. It also offers a range of other insurance products such as van, motorbike, home, travel and pet insurance.
Who underwrites LV= car insurance?
LV= policies are underwritten by Liverpool Victoria Insurance Company Ltd.
Compare The LV=’s policies
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What is covered under my policy?
LV= offers two levels of cover – third party, fire and theft & comprehensive. Existing customers can also get third party only cover to drive other vehicles, but this is not offered as a policy on its own.
Here are some of the benefits included in LV=’s car insurance cover:
| Product Name | LV= Comprehensive |
|---|---|
| Damage to your car | ✓ |
| Damaged windscreen and window glass | ✓ |
| Fire and theft | ✓ |
| Personal accident cover | ✓ |
| Liabilities to third parties | ✓ |
| Using the car abroad | ✓ |
| No claims discount protection | Optional extra |
| Permanently fitted audio equipment | ✓ |
Check your policy details for a full list of cover benefits and to ensure you have the right cover for your needs.
Optional extras
LV= offers a range of additional protection to bolt onto your policy, including:
- Breakdown cover
- Motor legal expenses cover
- Guaranteed hire car cover
- Increased personal accident cover up to £100,000
- Protected no claims discount
What are LV=’s different policies?
- Car insurance
- Electric car insurance
- Multi-car insurance
What is my excess?
Your insurance excess is the amount of money you will need to pay towards a claim. Your insurer won’t pay out for a claim that costs less than this amount. A compulsory excess amount might vary depending on the age of your car and your driving experience.
A voluntary excess is on top and is normally set by you when taking out a policy. You’ll have the option of adding or increasing a voluntary excess, which should lower your premium.
You’ll find details about any compulsory or voluntary excesses in your policy document.
How do I make a claim?
Call the LV= claims line on 0800 032 2577 to register a claim. Lines are open 24/7.
LV= recommends you have the following to hand in order to make a claim:
- Personal contact details with the person you had the accident with.
- Photos/videos of the damage to your car.
- Contact details of any witnesses of the incident.
It’s vital that you let your insurer know about an incident as soon as possible, even if it’s not your fault. Failure to do this could result in a rejected claim later on.
LV= customer reviews
Customers who took part in Finder’s 2023 customer satisfaction survey were incredibly positive about LV=, with many highlighting its “reliable” customer service and competitive rates.
One customer said, “My insurance is at great price and covered exactly what I needed.”
LV= received an overall customer satisfaction score of 4.5 out of 5, and 81% of customers said they would recommend the brand to a friend.
Frequently asked questions
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Even if you’re comprehensively covered on your own car, don’t assume you’re insured to drive other people’s. It’s best to check you’re insured for driving other cars before you set off. There are severe penalties for driving without insurance.
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Yes, you have the choice of paying for your LV= policy in full or by monthly direct debit payments. Note that an interest applies to monthly payments.
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LV sometimes are able to add a temporary car or driver to your policy in some circ*mstances – but LV= isn’t a temporary insurance specialist. To add a temporary driver or car to your car insurance policy, please call LV on 0800 032 9395.
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Yes. If you cancel your LV= policy during its term, you’ll have to pay a £40 penalty, plus fees for the time you’ve been insured.
Car insurance scores
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Finder scores are based on our expert analysis of policies. Our customer satisfaction scores ("Customers say") are based on a survey of 1,654 customers carried out in December 2022.
Learn the details of our methodology and scoring.
The offers compared on this page are chosen from a range of products we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations), aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When making a big financial decision, it's wise to consider getting independent financial advice, and always consider your own financial circ*mstances when comparing products so you get what's right for you.
*99.6% of direct motor claims paid Oct ’20 – Sept ’21.
As an insurance industry expert with a comprehensive understanding of car insurance, I would like to delve into the information provided in the article, offering insights and additional context to ensure a thorough understanding.
The article discusses LV= car insurance, presenting it as a strong competitor in the market with positive aspects such as a well-respected reputation and good customer service. However, it also mentions potential downsides, such as admin charges for policy changes and cancellation fees after the 14-day cooling-off period. To evaluate whether LV= car insurance is suitable, the article advises considering personal requirements and not solely focusing on the cheapest option.
LV=, with a history dating back to 1843, has grown to be a prominent car insurance provider in the UK, offering a range of insurance products, including van, motorbike, home, travel, and pet insurance.
The policies offered by LV= include two levels of cover: third party, fire and theft, and comprehensive. Additionally, existing customers can get third-party-only cover to drive other vehicles. The comprehensive policy comes with features such as an uninsured driver promise, EU cover up to 180 days per year, and a 5% discount for online purchases (excluding add-ons).
LV= car insurance policies are underwritten by Liverpool Victoria Insurance Company Ltd, adding credibility to the insurer's financial strength and stability.
The coverage benefits under LV='s car insurance include protection against damage to the insured car, damaged windscreen and window glass, fire and theft, personal accident cover, liabilities to third parties, and coverage for using the car abroad. Optional extras are also available, such as breakdown cover, motor legal expenses cover, guaranteed hire car cover, increased personal accident cover, and protected no claims discount.
Understanding the concept of insurance excess is crucial for policyholders. The article explains that the insurance excess is the amount the policyholder needs to pay towards a claim. It distinguishes between compulsory and voluntary excesses, with the latter being optional and allowing policyholders to adjust their premiums.
In case of a claim, customers can contact the LV= claims line, open 24/7. The article provides guidance on what information to have on hand when making a claim, emphasizing the importance of promptly informing the insurer about an incident, even if not at fault.
Customer reviews from Finder's 2023 satisfaction survey portray positive sentiments toward LV=, with customers praising its reliable customer service and competitive rates. The overall customer satisfaction score is 4.5 out of 5, with 81% of customers expressing their willingness to recommend LV= to a friend.
The article concludes with frequently asked questions, addressing topics such as insurance coverage for driving other cars, payment options, adding temporary drivers or cars to policies, and cancellation penalties.
In summary, LV= car insurance appears as a reputable option with a comprehensive range of coverage and positive customer feedback. However, potential policyholders should carefully consider their specific needs and preferences before making a decision.
