10 Characteristics of Great Value Propositions (2024)

Benson Garner

October 13, 2014

#

min read

topics

Value Propositions

Guides

1. Are embedded in great business models

2. Focus on the jobs, pains, and gains that matter most to customers

3. Focus on unsatisfied jobs, unresolved pains,and unrealized gains

4. Target few jobs, pains,and gains, but do soextremely well

5. Go beyond functionaljobs and address emotional and social jobs

6. Align with how customers measure success

7. Focus on jobs, pains,and gains that a lotof people have or thatsome will pay a lot ofmoney for

8. Differentiate fromcompetition on jobs,pains, and gains thatcustomers care about

9. Outperform competition substantially on at least one dimension

10.Are difficult to copy

No items found.

related reads

No items found.

10 Characteristics of Great Value Propositions (2)

About the speakers

Benson Garner

Business design consultant

Benson is a business design consultant and a member of the Strategyzer content team. He helps companies of every shape and size, big, small, and everything in between to design or even redesign their business models and their value propositions. And at Strategyzer he also helps to create content for the Strategyzer workshops, the online course, Strategyzer blog, webinars. He is a contributor to our book: Value Proposition design.

Find

on

by

Benson Garner

October 13, 2014

Share

Download your free copy of this whitepapernow

Never miss a Strategyzerwebinar

Subscribe to receive email notifications for our upcoming webinars directly in your inbox.

related reads

Explore other examples

Read our blog

No items found.

Get Strategyzer updates straight in your inbox

Subscribe to receive email notifications about upcoming events, news, and more.

Thanks for signing up!

10 Characteristics of Great Value Propositions (3)10 Characteristics of Great Value Propositions (4)10 Characteristics of Great Value Propositions (5)10 Characteristics of Great Value Propositions (6)10 Characteristics of Great Value Propositions (7)10 Characteristics of Great Value Propositions (8)10 Characteristics of Great Value Propositions (9)10 Characteristics of Great Value Propositions (10)10 Characteristics of Great Value Propositions (11)10 Characteristics of Great Value Propositions (12)10 Characteristics of Great Value Propositions (13)10 Characteristics of Great Value Propositions (14)10 Characteristics of Great Value Propositions (15)10 Characteristics of Great Value Propositions (16)

Let's talk

Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.

Thanks for your interest in our solutions. We will be in touch with you soon.

10 Characteristics of Great Value Propositions (17)

Tools

Amazon.comBAMBook DepositoryPorchlightIndigo

October 13, 2014

#

min read

topics

Value Propositions

Guides

Follow these 10 simple guidelines to develop great value propositions

1. Are embedded in great business models

2. Focus on the jobs, pains, and gains that matter most to customers

3. Focus on unsatisfied jobs, unresolved pains,and unrealized gains

4. Target few jobs, pains,and gains, but do soextremely well

5. Go beyond functionaljobs and address emotional and social jobs

6. Align with how customers measure success

7. Focus on jobs, pains,and gains that a lotof people have or thatsome will pay a lot ofmoney for

8. Differentiate fromcompetition on jobs,pains, and gains thatcustomers care about

9. Outperform competition substantially on at least one dimension

10.Are difficult to copy

10 Characteristics of Great Value Propositions (19)

10 Characteristics of Great Value Propositions (20)

related reads

No items found.

10 Characteristics of Great Value Propositions (21)

Follow these 10 simple guidelines to develop great value propositions

Thanks for your interest in

10 characteristics of great value propositions

10 Characteristics of Great Value Propositions (22)

ONLINE COURSe

Read more

10 Characteristics of Great Value Propositions (23)10 Characteristics of Great Value Propositions (24)10 Characteristics of Great Value Propositions (25)10 Characteristics of Great Value Propositions (26)10 Characteristics of Great Value Propositions (27)10 Characteristics of Great Value Propositions (28)10 Characteristics of Great Value Propositions (29)10 Characteristics of Great Value Propositions (30)10 Characteristics of Great Value Propositions (31)10 Characteristics of Great Value Propositions (32)10 Characteristics of Great Value Propositions (33)10 Characteristics of Great Value Propositions (34)10 Characteristics of Great Value Propositions (35)10 Characteristics of Great Value Propositions (36)

Let's talk

Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.

Thanks for your interest in our solutions. We will be in touch with you soon.

Copyright 2023 — Strategyzer AG, Zone Industrielle (ZI) Le Tresi 9B1028 Préverenges, Switzerland

10 Characteristics of Great Value Propositions (2024)

FAQs

10 Characteristics of Great Value Propositions? ›

So what is the value proposition? It is essentially what your business offers that makes you stand out over your competitors. Some features that can define your value proposition are cheap price, excellent convenience, and deep customizability.

What are the characteristics of value propositions? ›

So what is the value proposition? It is essentially what your business offers that makes you stand out over your competitors. Some features that can define your value proposition are cheap price, excellent convenience, and deep customizability.

What are the characteristics of a proposition? ›

A proposition is a central concept in the philosophy of language, semantics, logic, and related fields, often characterized as the primary bearer of truth or falsity. Propositions are also often characterized as being the kind of thing that declarative sentences denote.

Which are the 4 main components to a good value proposition? ›

Here are the four components of a unique value proposition:
  • #1 Recaps Need. To ensure that you are on track and haven't lost sight of the customer's primary need, you start to build value in sales by recapping their need. ...
  • #2 Solution. Next you want to net out the highlights of the solution. ...
  • #3 Differentiate. ...
  • #4 Proof.
Jun 23, 2014

What are the characteristics of a value statement? ›

A value statement defines what's important to the company and its employees. It specifically discusses one or two of the company's most essential values. These may be concepts the company believes in, prioritized values or guiding principles that help team members decide what to do and how.

What makes a great value proposition? ›

A value proposition should clearly explain how a product fills a need, communicate the specifics of its added benefit, and state the reason why it's better than similar products on the market.

What are the characteristics of values examples? ›

Examples of values include honesty, integrity, kindness, generosity, courage, and confidence. These values help individuals determine what is desirable or undesirable for them.

When were the ten propositions? ›

An Analysis of the Ten Propositions of 1641 About the British Peace Deal with the Scots. In the Summer of 1641, between May to June, Prerogative taxation and the courts were abolished, under the control of the Long Parliament.

What are the types of qualities of propositions? ›

There are two qualities: affirmative and negative. There are four possible combinations of quantity and quality, hence four types of categorical proposition. The universal propositions—A and E, affirmative and negative—are so-called because they each make a claim about the entire subject class.

What are the key factors in value proposition? ›

The key components of a Customer Value Proposition include specific customer segments, the value elements offered, differentiation from the competition, and evidence supporting the validity of the value promise.

What is the most effective value proposition? ›

Every value proposition should speak to a customer's challenge and make the case for your company as the problem-solver. A great value proposition may highlight what makes you different from competitors, but it should always focus on how customers define your value.

What are the three main value propositions? ›

An effective value proposition should nail these three points:
  • Relevance: it should be relevant to your customer.
  • Value: it should explain the value of your offer.
  • Uniqueness: it should differentiate your brand from the competition.

What is the important characteristic of a good value proposition? ›

A good value proposition should: Address a specific need among your customers. Be clear and easy to understand. Explain how customers can overcome their business challenges using your solution.

What are the four characteristic of value? ›

Value Characteristics

All four of these characteristics must be present and in harmony for the item to achieve maximum value. e four value characteristics are demand, utility, scarcity, and transferability (remember D U S T).

What are the characteristic values? ›

Characteristic values—also called eigenvalues, characteristic or latent roots, proper or spectral values—describe a square matrix representation of a linear operator that is independent of the basis chosen.

What 3 elements are included in the value proposition? ›

3 Key Components of Value Propositions
  • Business Drivers. Determine the primary business reasons that buyers would use your offering. ...
  • Movement. People won't change unless your offering is significantly better than their status quo. ...
  • Metrics. Adding metrics makes your value proposition even stronger and more believable.

What are the key points of value proposition? ›

Identify your customer's main problem. Identify all the benefits your product offers. Describe what makes these benefits valuable. Connect this value to your buyer's problem.

References

Top Articles
Latest Posts
Article information

Author: Reed Wilderman

Last Updated:

Views: 5771

Rating: 4.1 / 5 (72 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Reed Wilderman

Birthday: 1992-06-14

Address: 998 Estell Village, Lake Oscarberg, SD 48713-6877

Phone: +21813267449721

Job: Technology Engineer

Hobby: Swimming, Do it yourself, Beekeeping, Lapidary, Cosplaying, Hiking, Graffiti

Introduction: My name is Reed Wilderman, I am a faithful, bright, lucky, adventurous, lively, rich, vast person who loves writing and wants to share my knowledge and understanding with you.