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Benson Garner
October 13, 2014
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min read
topics
Value Propositions
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Follow these 10 simple guidelines to develop great value propositions
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1. Are embedded in great business models
2. Focus on the jobs, pains, and gains that matter most to customers
3. Focus on unsatisfied jobs, unresolved pains,and unrealized gains
4. Target few jobs, pains,and gains, but do soextremely well
5. Go beyond functionaljobs and address emotional and social jobs
6. Align with how customers measure success
7. Focus on jobs, pains,and gains that a lotof people have or thatsome will pay a lot ofmoney for
8. Differentiate fromcompetition on jobs,pains, and gains thatcustomers care about
9. Outperform competition substantially on at least one dimension
10.Are difficult to copy
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About the speakers
Benson Garner
Business design consultant
Benson is a business design consultant and a member of the Strategyzer content team. He helps companies of every shape and size, big, small, and everything in between to design or even redesign their business models and their value propositions. And at Strategyzer he also helps to create content for the Strategyzer workshops, the online course, Strategyzer blog, webinars. He is a contributor to our book: Value Proposition design.
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Benson Garner
October 13, 2014
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Tools
October 13, 2014
#
min read
topics
Value Propositions
Guides
Follow these 10 simple guidelines to develop great value propositions
1. Are embedded in great business models
2. Focus on the jobs, pains, and gains that matter most to customers
3. Focus on unsatisfied jobs, unresolved pains,and unrealized gains
4. Target few jobs, pains,and gains, but do soextremely well
5. Go beyond functionaljobs and address emotional and social jobs
6. Align with how customers measure success
7. Focus on jobs, pains,and gains that a lotof people have or thatsome will pay a lot ofmoney for
8. Differentiate fromcompetition on jobs,pains, and gains thatcustomers care about
9. Outperform competition substantially on at least one dimension
10.Are difficult to copy
related reads
No items found.
Follow these 10 simple guidelines to develop great value propositions
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10 characteristics of great value propositions
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